Klant
YoungCapital
merchandise
experience
logistics
YoungCapital is boosting boomers with Gen Z energy
The ‘Boost Your Boomer’ campaign is a playful but pointed answer to all those complaining about Gen Z on the work floor. The idea? Work needs young energy, and if boomers can’t keep up, you give them a little of that energy (in a can). The campaign rolled out across the Netherlands with outdoor signing, film, social and of course physical touchpoints built around bright orange BOOOMer soda cans.
Turning a bold brand idea into physical campaign assets
The creative idea and core concept came from YoungCapital and ACE agency. We were brought in to support the BOOOMer campaign with physical branded merchandise. The question was to develop and deliver a full set of BOOOMer-branded items that would live on desks, offices, fridges and on the street. Everything fully on-brand and ready in time for a national launch.
A complete BOOOMer ecosystem in the real world
Because the core idea already existed, this case was all about amplifying it in 3D. We helped translate the BOOOMer look & feel into a cohesive set of physical items. Think: BOOOMer drinking cans packed in custom-printed six-pack sleeves with campaign cards, branded tokens, posters and sticker sheets, beach flags and apparel to make the brand pop at events and fully wrapped fridges and vending machines that turned any space into a BOOOMer zone.
A campaign you could drink, wear and stick on everything
In total a wide range of BOOOMer-branded items that supported a fully integrated, Netherlands-wide marketing campaign were produced and distributed. From six-packs on desks to wrapped vending machines in offices, the physical layer helped make the BOOOMer story impossible to ignore: Gen Z-energy as something you can see, share and literally hand over. For YoungCapital, it turned a sharp creative concept into a immersive experience.
