Crelan is a cooperative bank. For the annual family day organized by the CrelanCo Foundation, Compacon was given the task of creating and supplying eye-catching, thematic merchandise. The result? A unique goodie bag that brought visitors together and provided recognizability, with a nod to the zoo’s safari style.
Customer request
CrelanCo was looking for striking and thematically fitting merchandise for their family day at Pairi Daiza. The brief was clear: create a recognizable look for all CrelanCo guests and ensure both adults and children feel engaged through fun and useful items.
The concept
Compacon developed a safari-style goodie bag that matched the natural setting of the zoo. A beige backpack filled with accessories that were not only practical, but instantly showed who was part of the CrelanCo group. The safari experience was reinforced with items such as binoculars, hats, and water bottles. For the children, there was a dedicated kids’ corner with a playful touch, including a children’s hat and a lollipop.
The challenge
In addition to supplying the merchandise, Compacon also took care of the full handling process, which added an extra logistical challenge. The backpacks had to be delivered on-site at Pairi Daiza on Sunday, the day of the event. This careful coordination required not only planning, but also flexibility and precision.
The result
The safari-colored backpacks with the CrelanCo logo were filled and delivered on time. At the kids’ corner, a special gift was prepared for the children: a bucket hat and a lollipop to complete their day. The outcome? A successful event where guests were clearly recognizable and able to enjoy personalized and thematic products that matched the surroundings. Once again, Compacon proved that flawless organization and attention to detail make all the difference.
Curious to see how the merchandise came to life in the zoo? Watch the aftermovie to see the products shine!