Klant
Plaza Snacks
brand loyalty
product design
custom made
christmas
Plaza’s tiny chalet with full-size brand impact
Plaza isn’t your average fast-food brand. It’s the cosy cafeteria around the corner: warm, familiar faces serving guilty-pleasure snacks. Around Christmas, that feeling only gets stronger. For 2024, Plaza wanted to turn that characteristic feeling into something people could actually take home. Not a disposable gimmick, but a small, charming object that returns year after year. Just like their regular guests.
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From viral one-off to slow-burn loyalty
The year before, Plaza made noise with the infamous ‘Piekandel’: a tongue-in-cheek Christmas tree topper shaped like a classic Dutch deep-fried snack, the frikandel. Great for buzz, perfect for social media, and definitely a keeper for next year’s tree - but the idea itself leaned more towards a playful stunt. This time, the brief was different: create a Christmas gift that feels like a loyalty token. Something you don’t throw away after the holidays, but wrap in paper and carefully put back in the Christmas decorations box for next December.
Bringing Plaza cafeteria into the Christmas village
We zoomed in on what Plaza really stands for: that cozy, familiar little place in town you keep coming back to. In the end, it all crystallised into one concept: the Plaza Christmas Chalet. A miniature chalet-style building designed as a cosy Plaza outlet. Recognisable colours, subtle snack details and the Plaza logo turned it into a tiny branded landmark. Guests could place it in their Christmas Village, on the windowsill or on the mantelpiece. Suddenly, Plaza wasn’t just on the high street, it became part of people’s Christmas décor.
Design details, deadlines and doing it at scale
On paper, the Plaza chalet is ‘just’ a little house. In reality, it meant meticulous work: the right proportions, enough detail to feel premium, but simple enough to produce on a large scale. The chalet had to look good by daylight and in warm evening light, travel safely to every outlet and hit a tight pre-Christmas deadline. We handled concept, design, production and logistics, keeping an eye on both budget and brand.
A Christmas gift that keeps giving
Once in-store, the chalets flew off the counter. Guests proudly took their mini-Plaza home, shared photos online and some even asked for a version to hang in their Christmas tree. The real win? Plaza earned itself a physical place in people’s Christmas rituals. Each year that little house comes out of the box, it quietly reminds them of the place where they like to grab their favourite snack. A tiny chalet turned into a long-term brand touchpoint.
